Sivad Entertainment
Online CD Sales
Proof of the Internet's potential to revolutionize the music industry is evident:
Web-savvy musicians are madly setting up sites to promote and sell their material, and major labels are scrambling to keep up with the changing times.
The Internet has the power to disseminate music worldwide without the hassle of going through traditional brick-and-mortar distribution channels (that is, major labels).
But figuring out how to develop the infrastructure necessary to get your music to consumers and generate profit (or at least break even) through the Internet is not a simple matter.
Selling product online is not as easy as it might sound, especially if you, like most independent musicians, are on a shoestring budget. Business banking, credit card processing, and setting up a merchant account require time and money.
Getting enough people to visit your site on a regular basis and buy directly from you is another ordeal altogether. Major labels have the advertising dollars to lure potential customers and the budget to build business structures such as collections departments for bounced checks, secured credit transactions systems, order-fulfillment houses, and so on. Very few independent musicians have access to those kinds of resources.
Nevertheless, an Indie can make an online impact similar in scope to that of a major. To do so, you need to understand the workings of online business, specifically of Internet music retailers. Sivad Entertainment takes all of the hassle out of online cd distributions by setting this all up for you.
